Outsource Copywriting to the Philippines

Copywriting experience

Typical attributes of Filipino copywriters and content writers include:

• A superior command of English – especially written.
• An eye for detail – especially grammar, sentence construction, syntax, etc.
• Creativity and imagination.
• An interest in popular culture, emerging trends and advertising techniques.
• Experience using Content Management Systems (CMS).

In the Philippines market, copywriters are either:

• Junior – Junior copywriters have 1-2 years of relevant work experience.
• Intermediate – Those with 2-3 years of relevant work experience are considered intermediate.
• Senior – Senior copywriters have 3+ years of relevant work experience.

Copywriting and content writing tools

Copywriting and content writing don’t necessarily require sophisticated tools or systems.

That said Microsoft Word and Google Docs are both very commonly used, and most copywriters are very proficient with the use of revision marks (to aid in the review process), and most mid-to-senior copywriters are comfortable using document templates and paragraph styles. They’re also usually able to adapt very quickly to project management tools like Asana and Trello.

In the area of web content management, WordPress platform is commonly used, as opposed to Joomla or Drupal. For images, Flickr is a popular source used by web copywriters.